Social media calendars are now constantly having to be updated due to each platform’s every changing algorithm.
The timing of posts is just as critical as the content you have curated. You want your audience at peak hours and research shows that those engagement hours continue to change.
“The timing of your posts is just as critical as the content you have curated.”
Below are the exact times ideal for each platform to post:
Wednesdays between 11 a.m. and and 1 p.m. are the optimum engagement time for Facebook posts. Steer clear of posting on Sunday’s as that day receives the lowest engagement with any activity.
Overall, weekdays between 9 a.m. and 11 a.m. are encouraged for Instagram users. Below are specifics for each day and their optimum engagement times.
Monday: 6 a.m., 10 a.m., and 10 p.m
Tuesday: 2 a.m., 4 a.m., and 9 a.m
Wednesday: 7 a.m., 8 a.m. and 11 p.m
Thursday: 9 a.m., 12 p.m., and 7 p.m
Friday: 5 a.m., 1 p.m., and 3 p.m
Saturday: 11 a.m., 7 p.m., and 8 p.m
Sunday: 7 a.m., 8 a.m., and 4 p.m
Generally, engagement is solid any day of the work week between 8 a.m. – 4 p.m. Saturday’s receive the lowest engagement as well as any tweets posted between 10 p.m. – 4 a.m on a daily basis.
Since this platform is mainly professionals, engagement is fair during traditional work hours. The best time to post on this platform is Wednesdays around 9 or 10 a.m. and then again at 12 p.m. The one day to not bother with posting on this platform is Sunday’s at any time.
Knowing when to post can be the difference between only one person seeing your content versus many and every business would prefer the second option. Be smart, know when your engagement is at its peak and post away!